This poster for the movie Edward Scissorhands succeeds in leveling and sharpening.
Immediately upon looking at the poster the viewer’s eyes are drawn to the face
on the far right side, showing a large degree of sharpening. This clearly shows
that the focus of the poster is the face and creates a sense of imbalance and
stress in the image, drawing the viewer's attention, which is the goal of any movie poster: To capture the attention of people.
For me this movie poster, for the film I Am Number Four, is a clear example of an image that fails in
leveling and sharpening. While the text and the face behind it are both
attention grabbing and leveled, that is also what causes it to fail. The viewer
is subconsciously unsure of where to look, either the words or the face, there
is no clear focus in the poster and that makes it difficult to give it attention and makes it more likely to be glanced at and forgotten. The only attention grabbing part of the image is the orange color, but that does not hold the viewer's attention.
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